Snapple Elements Blockchain Bodega in Decentraland
The Antipodean connected the Realities team at The Electric Factory, to DeutschLA to make this little slice of virtual NYC a reality.
Every bodega is a small little world.
You kinda know what you will find, but there’s always room for its own unusual specialties. Well, the Snapple Elements Blockchain Bodega in Decentraland certainly delivers unexpected and flavorful surprises for its visitors.
We partnered with Deutsch LA to help Snapple enter the metaverse with a highly interactive user centered experience. Located on a sweet spot, we helped design the first videogame to ever be streamed live from Decentraland, and the whole metaverse too.
The Snapple Elements Blockchain Bodega leads its users to a multidimensional path that involves fortune telling, a three eyed mystic cat and unique wearable NFTs on an oddly familiar, fully detailed interactive scenario.
Snapple Created a Bodega in the Metaverse
The virtual installation in Decentraland comes with big savings (as much as $1.39) to visitors who complete its scavenger hunt and register their… PayPal wallets.
There’s a new bodega in the metaverse game Decentraland, and the sugary beverage company Snapple is behind it.
The virtual New York City-style corner store was erected by Snapple in the metaverse on Wednesday, bodega cat included. CoinDesk visited Thursday, perusing the pixelated aisles and on a scavenger hunt for flying chopped cheeses and Snapple bottle caps.
The entire installation is a self-proclaimed advertisement for Snapple’s newest “Elements” drink collection. Buying the bottles has Web3 upside, too: Each IRL drink comes with a code to claim a non-fungible token (NFT) wearable, according to the company’s website.
One part of the in-game scavenger yielded a $1.39 rebate code for buyers of the drink. Ironically, the real-life discount snubs crypto, telling users they must link their PayPal accounts to cash in.
Part of the bodega’s marketing also includes partnerships with popular Twitch streamers, who have been active promoters of the installation on social media.
Snapple Brings 90’s Nostalgia Into the Metaverse With First-Ever Blockchain Bodega
Continuing its dive into Web3 by opening its doors to new crypto-beverage enthusiasts.
For millennials and Gen-X’ers, Snapple’s iced tea/juice drink may not have been as flashy as Coke — but it certainly took that generation by storm with its extensive flavor line and snarky television ads that kept folks addicted to its aura.
The nostalgic 90’s brand made a name for itself through its timeless marketing of its iced tea and juice concoction being made from “the best stuff on Earth” — becoming the seventh-largest food and drink company in the United States.
Inspired by New York’s digital shopping experiences, Snapple’s new digital bodega invites users to engage in an interactive experience featuring the brand’s revamped beverage line — Snapple Elements.
Displaying that “traditional corner store” culture, the bodega’s colorful designs and welcoming atmosphere gives its patrons both a revamped line of product, as well as a sense of adventure in its branded scavenger hunt game.
Of the many activities that the experience offers, players can browse the aisles of snacks, play scratch-and-win instant lottery cards — and don’t forget, petting the bodega’s very own cat.
Paying tribute to its 90’s bottle cap “real facts,” Snapple also invites users to purchase those IRL beverages so they can once again, look underneath that bottle cap to find an NFT claim code that will give them access to coupon rebates and NFT wearables inside Decentraland.
As the idea of Web3 treks forward into the mainstream, it’s likely these installations will become more common. Pepsi famously made all of Crypto Twitter cringe with its attempt at adopting crypto slang last December, but its ensuing NFT collection ultimately turned out to be a success, doing almost $6 million in sales volume.
It’s also not Snapple’s first dive into Web3. The company partnered with the Tezos and Polygon-based NFT platform OneOf to release its debut collection last May, the first effort in what now appears to be a larger campaign targeted at crypto-curious beverage drinkers. “ElemeNFTs,” based off its Snapple Elements product line. OneOf recently closed an $8 million (USD) funding round in affiliation with American Express.