Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience. The beer company invites consumers to its virtual O'Tannenpalm's Tree Lot.

Netflix's The Sandman becomes the first ever TV series to engage its fans while they were asleep delivering 60,000 nights of blissful dreaming.

As featured in LBB's 'Production Power Moves of 2022'. Michelle Excell talks about the immersive and enthralling power of volumetric video.

LBB sits down with Michelle to get the behind-the-scenes rundown on how a serial startup founder manages their time, combats burnout and utilizes immersive tech every day

Follow Michelle to see how immersive and creative tech CREATORS are showing the true potential and wonder of this incredible breakthrough technology.

As partners of Snap, The Electric Factory got early access to the new Snap Camera Kit and developed a prototype for the Children’s Hospital of Los Angeles.

By partnering with Mercado Libre and Electric Factory, we added a QR Code to every package they delivered to launch an augmented reality filter that allowed users to make a dragon appear anywhere they wanted. Dracarys!