Electric Studios convey the energy of Mountain Dew bringing postcards of the city where the drink was born to life in cel animation.

Links to the latest and greatest LIVE AR Demos in all one place!

GDC is a conceptual adrenaline shot for consumer marketing. Find out what Michelle got excited about.

Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience. The beer company invites consumers to its virtual O'Tannenpalm's Tree Lot.

Netflix's The Sandman becomes the first ever TV series to engage its fans while they were asleep delivering 60,000 nights of blissful dreaming.

As featured in LBB's 'Production Power Moves of 2022'. Michelle Excell talks about the immersive and enthralling power of volumetric video.

Follow Michelle to see how immersive and creative tech CREATORS are showing the true potential and wonder of this incredible breakthrough technology.